Summer at the Plaza, presented by the NYS Office of General Services, is a cherished tradition held at the Empire State Plaza in Albany, New York. This festive series captivates the community with an array of family-oriented concerts, films, and cultural festivals. 

Building upon this tradition, I had the privilege of spearheading a transformative rebranding initiative for Summer at the Plaza. Embracing the festival’s rich legacy, I introduced a contemporary aesthetic, rejuvenating its overall ‘look’ and resonance with attendees. This fresh spin not only modernized the festival’s visual identity but also reinvigorated its brand, ensuring its continued relevance and appeal for years to come.