AURA BREWING CO.

identity system

package design

Aura a brewing Company is a craft beer brewery hailing from Boise, Idaho. Their twelve-beer lineup includes a variety of different brews with flavors crafted to complement the personality traits of all twelve astrological zodiac signs. Aura, meaning the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place, is represented in the logo by the all seeing eye. This hand-drawn mark encompasses both the historical meaning behind the zodiacs as well as the hand crafted feel of the beers that it produces.

All twelve beers are identified by a single drawn icon that indicates the sign of the zodiac. As the focal point of each label, these recognizable icons make identifying your personal zodiac sign easy. The titles for each beer are nicknames pertaining to the traits of that zodiac. Label colors are bright jewel tones and exemplify the fun, mystical aspect of reading horoscopes. Though each label is different in typography and illustration, the overall layout is kept the same and accented with the Aura logo to maintain unity throughout the series of brews.

browse portfolio

7

maren slay

518-791-3872
hello@marenkathleenphotography.com

BROWSE 
PORTFOLIO

7

maren slay

518-791-3872

hello@marenkathleenphotography.com