This recruitment campaign for the New York State Office of Children and Family Services aimed to celebrate and highlight the invaluable contributions of individuals within the childcare sector, targeting both aspiring entrants and existing professionals. The campaign utilized vibrant visuals and compelling narratives across digital and print mediums to inspire its audience about the profound impact of their work on children’s development and inform potential workforce recruits about available opportunities for employment and education. With a focus on bright colors and dynamic imagery, the design strategy fostered a sense of importance and encouragement towards the childcare profession.